Put Your Phone Away

It’s nothing new to think about your phone as the “hub” of all connectivity, services, data and identity. It is that way in our relationships with retailers, travel companies, the big tech companies, financial institutions and hundreds of others. And now the same goes for our current and future movement around the world.

Google Maps is better at telling me where my vehicle is than that auto OEMs are.

Google Maps is better at telling me my location in the mountains better than Garmin is.

Google Maps is better at telling me how many miles I run than Apple watch is.

Imagine a future of treating your phone as a hub with the need to keep it close by but never really need to pull it out and look at it.

Seamless integration to the world around us - where we go and the places and people that we interact with.

Ambient awareness and notification