Outdoor Adventure & Automotive Industry Futures

We are engaged in discussions, strategy, designing and making for all for all of these topics. Our intention is to spark the consideration, exploration and development of new businesses, services, systems and more. If you have a particular intersecting topic of interest, then please let us know Here.

Opportunity at the Convergence of Industries

Industries are going to have to converge and reinvent themselves in order to thrive - and much opportunity exists at the intersection of vehicles + outdoor technology and gear. Just as Smartphones became the mashup of the prior Music phones and Camera phones and Productivity phones, future Smart vehicles will become the mashup of various purpose-built vehicles. The utility of SUVs, pick-up trucks, commercial vans and pilot autonomous vehicles (AVs) will continue to expand and then compress.

The Future of a Contactless Outdoor Adventure

When all digital connected functionality is the same (regarding reservation, check-in, communication, billing and more), where does brand experiential differentiation occur?

The Future of Millennial Travel

Millennials and GenXers make-up 3/4 of all campers, with Millennials alone accounting for more than 40% (KOA) and continuing to increase their # of trips / year, Millennials were the leading buyers of RVs in 2018. Affluent Millennials will pay for more premium experiences that result in quality, lasting memories that they can share with their networks for years to come. Millennials today view traveling as vital to the development of their personal narrative and identity. (FutureCast)

The Vehicle Adventure Experiences as a New Retail Channel

The current pandemic is forcing the need for a future of creative retailing. On average, Americans spend more than 1-hour in their vehicles everyday. This is second only to their homes and workplace. We are calling-out the Adventure Experience, but it could obviously also be about luxury, health & wellness, productivity and more.

The Outdoor Experience @ a Dealership Near You

Auto dealerships are being forced to change dramatically. As the primary modes and channels of interaction become digital, consumer expectations begin to shift towards other analogous digital experiences. What if I want to “try-it before I buy it” or “share ownership” or “subscribe to activity-based usage”? What does the future of experienced-based sales look and feel like?

 

Air & Water Purification in Your Vehicles

Outdoor enthusiasts and even recreation vehicle owners have developed unique methods of surviving and thriving for long periods. Also, how will today’s brands evolve to communicate cleanliness and germ free?

 

The Optimal Form of a Personal Shared Mobility Device

The attempts of adding new species of micro-mobility transport to the ecosystem have been met with limited success. e-Scooters and e-bikes have replaced walking but they are not so useful at transporting goods. What are the attributes of a perfect shared people mover and what might it look like?

 

Automotive Sensors Meet Outdoor Gear

As production volumes of driver assistance and other vehicle sensors increase and prices decrease, they will be combined with innovative outdoor gear and camping systems to create new experiences. For instance, the Atomic Connected Ski Boots use a senor packet to measure balance, edge control, G-forces, slope angle, turn radius, run count, average and top speed, total vertical and more. Stay tuned as some additional innovative connected products, services and systems take shape.

 
 

Hesitant to Buy an Electric Vehicle - then Try an Electrified Weekend Adventure First

Take a trip and gain an understanding of what activities and objects require what type of power, the process of charging, balancing power, solar charging and more. Range anxiety will then feel like small potatoes.