They are nomads that know how to thrive in today’s mostly digital layer of on-demand access, transaction, identity and more. The newest and fastest growing population are Millennials and they strive to live a lifestyle of choices and behaviors that reflect that beliefs that social and ecological value means more than material value. And they are looking for meaning and enduring happiness in a series of spontaneous and planned experiences. Good design, ever improving manufacturing, connectivity and maturing communities are just a few of the evolving elements contributing to the increasing popularity and viability of this semi-luxurious, dynamic lifestyle.

It is convenient and more measurable to define them as Millennials and call it the “Millennial Experience Lifestyle”, but the same patterns are happening with GenXers and Baby Boomers. The pandemic has doubled the number of campers and sent a ripple through society and the economy that will persist. This is less about planning your next vacation, and more about exploring a new lifestyle - maybe one that is more affordable, more viscerally exciting and more connected to others. The net effects are mindset and lifestyle shifts that effect the brands we chose, how we think about place and movement, how we work and live, our communities and more widely, the people that we chose to be. The consistent element is that nature endures.

Millennials are reluctant to buy items such as cars and luxury goods. Instead, they prefer services “that provide access” without the burden of ownership. (Goldman Sachs)

Some Additional Elements of the Millennial Experience Lifestyle

• Focus on experience-based living & the life of the Digital Nomad

• Experiences provide more Social Value than Material Value

• They derive more Enduring Happiness from experiences than from material goods and pursuits

• Being Digital Nomads means that technology profoundly influences them and their decisions

• They have on-demand access to multiple modes of mobility

• They equate life without a car resulting in more experience-based lifestyle opportunities

• Said another way, no car payment or maintenance equates to more money for experiences

• In general, many of them will trade-in the conveniences of car ownership for a more “experience-based lifestyle”

• They prioritize available funds for spontaneous and planned experiences

• Most of their trips will be within a 100 miles of home and with a very small group

• Not so interested in the conveniences of ownership and are avoiding the burden of stuff

• They strive to be an active participant in the Urban Fabric

• Millennial homeowners continue to put less value on owning large homes and filling them with lots of stuff

• Their location is enabled for tech usage, deliveries and other conveniences

• They view travel and connections to the outdoors as vital to the development of their personal narrative and identity

At Motourly, we envision a life with a handful of physical flexible tools and an infinite set of digital systems upon which we rely for day-to-day nomadic existence. We believe that the modularity, flexibility and accommodation of a few “core” systems is all that you need to thrive in an outdoor lifestyle. You can then chose whether it takes the form of “regular trips”, a full-time mobile lifestyle or something in between.

Some of these core systems which we find ourselves working on and being inspired by include …

• Access to clean water; from 16 ounces to 10 gallons with ease

• The generation and consumption of electrical power; via solar, regeneration

• Ease of cooking systems; stowage, refrigeration, heat, cleaning

• The efficiency of sanitization and having a sense of security

• Always-on connectivity and access

• With access to services spanning entertainment & media, communities, vocations, planning, assistance and more